Friday, November 07, 2008


Naturtainment is a term for spectacles and phenomena that occur in the natural world, which can engage or captivate an audience. There is often a high degree of novelty in naturtainment, in the sense that what the audience experience is something that they rarely get to witness. Naturtainment is not controlled or managed by man, naturtainment spectacles and phenomena are controlled entirely by events in the natural world, and consequently naturtainment is not a part of the entertainment industry.

However, many naturtainment sites are recognised as being visitor attractions, and subsequently have had educational facilities built, such as visitor centres or observation platforms. The intention of these is usually to help audiences interpret and understand the naturtainment that they are witnessing. Some common examples of naturtainment attractions where interprative educational facilities can often be found include: coastlines; canyons and gorges; caves & caverns; cliffs & crags; forests & woodland; geological / rock formations; glaciers; geothermal; lakes & rivers; mountains & volcanoes; nature reserves; parklands & national parks; and waterfalls.

Safaris are guided naturtainment tours which are most common in large eco-sensitive areas that are largely unspoiled by man, and where natural flora and fauna flourish. Consequently Safaris usually take place in less developed countries (particularly African countries). Safaris often involve an audience of people travelling in vehicle(s) along with experienced guide(s) who are there to share their knowledge of the local environment, particularly its plants and animals. The major attraction of safaris is the ability to witness animals in their own natural environment. Some safaris form the basis of holidays, and can last a number of days. Whilst naturtainment as a phenomenon is not a part of the entertainment industry, it's commodification for the purposes of educating an audience is, and a subsidiary of the edutainment sector.

The video below highlights naturtainment in action.

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