Tourism ‘is not just pleasure travel. It encompasses travel for education, religion, meetings, conventions, conferences, trade shows and general business travel’ (Smith, 2007, p.124). Tourism development is for the benefit of more than the local population and is also designed to benefit temporary visitors to a specific location, who are there for the purposes of tourism (Cooper et al, 2008). The 1960s were known as the United Nations development decade, with a great international focus on undeveloped regions of the world, and at the same time the development of a greater leisure infrastructure in industrialised regions and countries (Burkart and Medlik, 1981). In the United Kingdom (UK), the 1960s signalled a ‘new’ era beyond the previous decade of post-war financial struggle and food rationing. This coincided with a rise in personal disposable income, increased leisure time and increased mobility. Through the media an image was portrayed of growing youth cultures and young, trendy, adventurous Britons (Donnelly, 2005). This helped fuel a rise in the number of people who both had the financial freedom and the desire to visit and explore new places for the purposes of leisure, in other words tourists, which ‘are people who travel to destinations outside the places where they normally live and work with a view to returning within a few days, weeks or months; tourists may be variously defined and classified according to purpose, duration of travel or visit, and other criteria’ (Burkart and Medlik, 1981, p.320).
European Urban Destinations for Cultural, Alcohol and Sex Tourists