Thursday, September 27, 2007

The Tourism & Entertainment Industries

Entertainment is the driver of many tourist journeys, however both the tourism and entertainment industries are separate, albeit sharing some commonalities. According to Mathieson and Wall (1982, p.1) tourism is the ‘temporary movement to destinations outside the normal home and workplace, the activities undertaken during the stay and the facilities created to cater for the need of tourists’, therefore the tourism industry includes (amongst other things): travel agents; tour operators; modes of transport; the transport infrastructure; support services; accommodation; and attractions.

Attractions are an extremely important part of the tourism industry and are the driver for much tourism having taken place. According to Swarbrooke (1995, p.3) tourist attractions are ‘the most important component in the tourism system. They are the main motivators for tourist trips and are the core of the tourism product. Without attractions there would be no need for other tourism services. Indeed tourism as such would not exist if it were not for attractions’. A great deal of tourist attractions have strong entertainment connections, being areas that are used primarily for an audience to be engaged or captivated, through sensory stimulation and / or emotion, i.e. entertainment venues. These include sports stadia, theatres, and museums, all of which could be considered to be tourist attractions, indeed a great many (but not all) entertainment venues are tourist attractions.

The entertainment industry is a vast entity featuring numerous categories of entertainment (see post below), which includes much more than merely venue based entertainment, indeed broadcast media, the internet and computer games, are just some aspects of the entertainment industry that do not take place in entertainment venues, and are therefore not a part of the tourism industry. However it cannot be denied that there is a strong relationship between the two industries.

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