Thursday, June 19, 2014
I'm pleased to announce that my new book (edited with Ben Walmsley from Leeds University) ‘Entertainment Management: Towards Best Practice’ has just been published by CABI.
The book has been written to be multidisciplinary by specialists in their respective areas, and would be useful to students studying a range of management disciplines where the need to attract an audience is crucial to success, this includes: entertainment; events; leisure; tourism; hospitality; arts; culture; music; media; sport; advertising; recreation; and business.
The chapter list is as follows:
Foreword – Ruth Rentschler
The Entertainment Industries: A Re-introduction - Stuart Moss
Entertainment Environments - Stuart Moss
Marketing Entertainment - Ben Walmsley
Managing Public Relations - Shirley Beresford and Andreas Schwarz
Mass Media and Entertainment Management - Beccy Watson and John Horne
Event Planning and Management - Lisa Devine and Stuart Moss
Management in Entertainment Organizations - Lisa Gorton
Human Resources and Artist Management - Maria Barrett
Arts and Cultural Management - Ben Walmsley
Responsible Entertainment Management - Dirk Reiser and Stuart Moss
Enterprise, Creativity and Small Business - Volker Rundshagen, Guido Sommer and Stuart Moss
Introduction to Entertainment Law - Dinusha Mendis
Managing Strategic and Financial Performance - Martin Piber and Ben Walmsley
Consultancy - Simon Woodward, Amanda Peacock and Peter McQuitty
Visitor Attraction Management - Peter D. Dewhurst and Edwin Thwaites
Afterword: The Future - James Roberts
The above contributors represent a range of institutions including: Deakin University (Australia); Leeds Metropolitan University (UK); The University of Leeds (UK); Ilmenau University of Technology (Germany); The University of Central Lancashire (UK); Liverpool Institute of Performing Arts (UK); Cologne Business School (Germany); Bournemouth University (UK); Leopold-Franzens University (Austria); PLB Ltd (UK); Oxford City Council (UK); and The University of Derby (UK).
This book has been three years in the making, and Ben and I are both very pleased with the end product.
It is available online from a variety of retailers and through the CABI website in hardback, softback and e-versions: http://www.cabi.org/bookshop/book/9781780640228
Please do forward this to anyone that you feel may be interested in this title.